Managing overtourism in Croatia
Whilst Croatia is becoming ever more popular, year on year, overtourism is a serious concern for the country. Many of the country’s most popular destinations are seeing visitor numbers rise steadily each month. The Croatian Ministry of Tourism has stated that 2025 is a record year for tourism in the country, and this September saw the highest number of international visitors ever. Other popular European destinations have also struggled with this phenomenon recently – so what steps can be taken towards managing overtourism in Croatia?

Encouraging visitors to stay for longer – extending the digital nomad visa
Croatia is seeking to address the problem of “too many visitors” – for that is indeed a real problem – by adopting a forward-looking tourism policy. This policy hopes to balance visitor growth with sustainability, and also encourage longer-stay visitors.
Just this year, Croatia expanded the duration of its digital nomad visa. Such a visa allows tourists to live and work in Croatia for up to three years; previously, non-EU visitors could remain in the country for only up to twelve months.
Darijo Šarić, the CEO of VIP Holiday Booker, explains why this helps with overtourism:
Digital nomads have been drawn to lesser-known islands rather than the traditional tourist areas due to their natural beauty and privacy. Smaller islands in particular offer an escape from mass tourism and distractions of large urban centres.
But destinations attracting remote workers must have a community-first approach. This means hiring locally, engaging with island councils and tourism boards. Croatia’s digital nomad visa, for example, has helped spark interest in longer-term island stays. If reinvested wisely, the revenue from such visas and extended stays can help fund infrastructure projects and strengthen community resources.
While tourism boards should have the goal of promoting integration with remote workers, encouraging them to get involved with community events, such as the seasonal wine or food festivals — not just seeing the islands as a scenic place to have Zoom meetings.
New regulations for managing overtourism in Croatia
As with other popular destinations around Europe – such as Paris, Venice and Barcelona – Dubrovnik has implemented its own tourist tax. In Dubrovnik, visitors must pay €2.65 per person per night during the high season, and €1.20 in the low season.

Dubrovnik is certainly a destination that has struggled with high visitor numbers. A popular cruise ship destination, its stunning Old Town is a massive draw for so many travellers – but also just a small part of the city, and its enclosed nature means it can get easily “full”. Dubrovnik Old Town is also sought out by Game of Thrones fans, hoping to experience King’s Landing in real life. (As Dubrovnik “played” this setting in the hit TV show.)
The city will be implementing new, stricter controls on visitor flow around the Old Town Walls, and will be introducing an advanced booking system. The Mayor of Dubrovnik, Mato Franković, revealed on The Independent daily travel podcast:
- Old Town Walls: From 2026, entry to the city walls and museums will only be accessible by using the booking system in advance. This is designed to spread out visitor numbers and prevent overcrowding. At present, the advanced booking system is only a recommendation.
- Cruise Ship Restrictions: Visits will remain capped at two cruise ships per day, each required to dock for a minimum of eight hours. The aim is to stagger passenger flows and encourage longer, more meaningful exploration rather than short, disruptive visits.
- Coaches & Traffic: Coaches are subject to stricter controls, with scheduled drop-off times introduced at Pile Gate, the Old Town’s main entrance.
Darijo Šarić believes this new approach is needed for more sustainable tourism in Dubrovnik, which will benefit Croatia as a whole.
The key is balance. A well-designed tax supports the local community without discouraging visitors. Destinations like Split and Dubrovnik thrive with activity, but Croatia is also home to hundreds of lesser-known islands, each offering an authentic experience. It’s about easing pressure on tourism hotspots whilst encouraging visitors to explore other areas. This diversification strategy encourages visitors to spread their travel across the country and seasons, sustaining local economies year-round.
Dampening down party tourism
Certain parts of Croatia are well known for a more hedonistic side of tourism. Whilst the young (and sometimes not-so-young) come to enjoy themselves and let loose, this has caused problems in recent years with some tourists misbehaving. Croatia’s tourism chiefs and local governments have taken measures to shift the perception of Croatia as a party place to a more mature, family-friendly destination. Local authorities have even been given the powers to issue on-the-spot fines for antisocial behaviour.
Darijo Šarić addresses this shift:
In previous years, open-air clubs in Hvar and Split may have encouraged excessive partying among visitors and contributed to a ‘party destination’ image in Croatian tourism. However, Croatia has increasingly built a reputation for being a family-friendly destination, offering cultural richness, natural beauty, and a relaxed atmosphere.
These fines are largely symbolic, intended more to discourage bad behaviour rather than to punish anyone. In practice, local authorities tend to be understanding, with very few fines actually being enforced. Nevertheless, we encourage all visitors to act respectfully and adhere to local customs and norms. Ultimately, it’s about being responsible, ensuring Croatia remains a cherished, safe, and welcoming destination for everyone.

Visitors engaging in anti-social behaviour can be fined in popular tourist areas – and not just for drunkenness. Possible fines include:
- Wearing a bikini or Speedos – €600
- Being shirtless in the town centre – €500
- Public consumption of alcohol – €700
- Individuals making noise above 85 decibels at night – €300
- Businesses making noise above 85 decibels – €1,320
- Removal of pen shells from the beach – €67 per shell (these shells are critically endangered and play a key role in the Mediterranean ecosystem)
All in all, Croatia absolutely welcomes all visitors. The country is looking ahead to make sure tourism becomes more sustainable and that the country can still be enjoyed without being overwhelmed by mass crowds. This can only be a good thing.
About VIP Holiday Booker
VIP Holiday Booker is a holiday letting agency, primarily focused on Croatian villas, that offers a range of luxury accommodation. The company specialises in providing a personalised service, arranging extras such as private chefs and transfers, to ensure a premium holiday experience.




















































