Zadar Tourist Board yesterday unveiled a new promotional direction, revealing a new tourist film entitled “Discover Zadar”, as well as a new website that is soon to be launched.
The film, “Discover Zadar”, was shot during the summer and autumn months of 2010, intends to show the historic town in a modern and dynamic way with all its beauty and attractiveness – and more than just a summer seaside resort.
The new website is to be unveiled on 27th December 2010 and I, for one, eagerly anticipate it! I have often found Zadar Tourist Board’s existing website amongst the most friendly and easy to use tourist board websites – not to mention most imformative, with regular updates – for any Croatian town or destination. I hope they continue in this vein!
At the launch, the tourist board also discussed the results of a survey amongst low-cost airline passengers (as many of Zadar’s holidaymakers arrive on low-cost airlines), and their thoughts for Zadar. Tourists praised Zadar for its “climate, natural beauty, clean beaches and food”.
Slobodna Dalmacija reports that last year Zadar received 122% more visitors from Britain, and a whopping 365% more from Ireland – figures helped, no doubt, by low cost airlines.
Sources: Slobodna Dalmacija, Zadar Tourist Board