Folllowing yesterday’s post in which we talked about the number of British visitors to Croatia this year, newspaper reports today further discuss Croatia’s popularity amongst Brit travellers, as news, statistics and quotes emerge from the World Travel Market event currently taking place in London.
What’s interesting to pick up from today’s press reports is that beyond Dubrovnik (and Dalmatia), other regions of Croatia are apparently far less popular with British visitors. Meri Matesic, head of the Croatian National Tourist Office in London was quoted by newspaper Novi List revealing the regional breakdown of British visitors to Croatia. She stated that around 60% travel to Dalmatia’s delights (aside from Dubrovnik there’s of course Split; the Makarska Riviera; and islands such as Hvar, Brac and Korcula to name just a few), with around 20% holidaying in Istria and the remaining 20% going to destinations around Zadar or on the Kvarner Riviera.
The newspaper Vjesnik reports that Darko Ivic of the Istrian hotel group Plava Laguna (now known as Laguna Porec – do keep up, Vjesnik!) saying that British visitors account for only 3% of the nights stayed at their hotels. Mr Ivic states, “The British are not going to Istria, we lost them during the war. We are no longer able to get them [as visitors], the younger generation of Brits do not know about us.”
However, it seems Dubrovnik’s popularity amongst Brits may simply go from strength to strength. Currently making great efforts to position itself as a year-round destination, the city is being promoted with a campaign in which it is advertised as “A City For All Seasons”. (See this photo of a recent advert in a London newspaper, and this photo of an advert we saw on the side of a London bus!) Vjesnik reports that 13 hotels are to remain open in Dubrovnik during winter, and of course regular, direct flights from the UK (there are four flights per week from London Gatwick to Dubrovnik with British Airways) mean the city is easy to reach, even just for short break.
The final point of interest to pick up from today’s reports is that Ms Matesic states that Ryanair brought 12,000 passengers to Rijeka Airport with its twice-weekly flights from London Stansted this year, which she says is a good result. Given that direct flights to Rijeka Airport from the UK were reintroduced this year, it’s a promising figure.
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